Mercedes Benz surprised many by offering its new E-Class Coupe for less money than the E-Class Sedan, with which it shares its styling, interior and positioning. After all, which carmaker makes a more exclusive coupe model and then sells it for less money than the sedan variant?
If you missed our original pricing story, the E-Class Sedan starts at $49,475 for the base E350, while the similar E350 Coupe is slightly cheaper at $48,925.
It appears that Mercedes had some method to its pricing madness, however, and not purely because it wanted to hit its rivals by undercutting them in price.
2010 Mercedes Benz E-Class
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